Finding your aura is a fun way to spend a night in New York. You visit the shop and they give you a printed set of colors. Colors that are uniquely you. Philips Hue wants to give you a chance to bask in the ambiance of your own aura by choosing your hue.
Let’s be real. You might not have time to watch the case study. Or maybe you’re on a train and don’t feel like squinting to see the video. No worries. I still want you to read the manifesto I wrote for it, because I’m proud of it.
Color is a language we're all fluent in.
We use it by dressing, drawing, decorating.
You've got colors that are you.
We call it a hue.
Color is a language we're all fluent in.
We're giving you the vocabulary to speak it,
and choose your hue.
(((Thanks for indulging me!)))
CW: Matthew Frederickson
AD: Jennie Ellsworth
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