coachella is known for hosting career-defining performances. we highlighted this by selling coachella as the culmination of the booked artist’s careers. it all leads to this.
first, we created some digital billboards for headlining performers Rage Against The Machine, Frank Ocean, and Travis Scott.
next we made some subway ads for Lil Nas X, Lana Del Rey, and slowthai.
then we made some posters for Noname, Brockhampton, and Calvin Harris.
music fans love collectables, so we made zines that come in the box with your wristband. they highlight each headliner’s creative process and how it all leads to coachella.
finally, we created an extension to the coachella app to give festival-goers something to do while they wait for the headliners to come on stage. the extension contains little-known info about the artists to give a little context to the career-defining performance they’re about to put on.
CW: Matthew Frederickson, Samruddhi Pawar
AD: Gabriela Samame